In its' most recent version of the quarterly Greenpeace Guide to Consumer Electronics, Nintendo became the first brand ever get zero out of 10 points. In its report, Greenpeace ranks the majority of electronics manufacturers on how they have eliminated toxic materials from their products
and on the quality of their product return and recycling policies. The guide, now in its eight edition, having published its initial version in August 2006, ranks the market-leading firms in the mobile phone, computer, TV and game console industries according to their practices and policies concerning toxic chemicals and recycling. The latest report is the first to include video game and television manufacturers, bringing the total number of companies ranked to 18. Nintendo joined two other industry leaders at the bottom of the list, with Phillips and Microsoft coming in 17th and 16th with scores of 2.0 and 2.7, respectively. The companies were penalized for having poor or nonexistent timelines for removing toxic ingredients, and for poor takeback and recylicng policies. Panasonic, Motorola and Sharp also scored five or fewer points. All information used to determine the scores is based on publicly available information on company web sites. Nintendo's score of zero was partly a result of the absence of information about its environmental policies and its refusal to submit any data to Greenpeace. The #1 firms were Sony/ Ericsson and Samsung, tied with 7.7 points each. Sony was commended for eliminating PVCs from new products and improving the reporting of its takeback practices, but faulted for not implementing its return policies very well. Greenpeace made not that Samsung had eliminated "the worst toxic chemicals" from many of its products, "but falls down on takeback practice."
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